I've run operations.I manage enterprise talent at scale.I wire AI into the parts that break first.
Process Design · Performance Management · Executive Coaching
What I Do
Three Ways I
Help You Ship
AI Integration & Process Redesign
I map where an operation is leaking time and money, redesign the workflow around the actual outcome, and automate the parts that don't need a human anymore. I've done this inside large enterprises and for founder-led businesses. The deliverable is a workflow that runs — not a slide deck about one.
- AI opportunity mapping
- Process redesign
- Workflow automation
- Tool selection and implementation
- Change management
Performance & Talent Management
I design and implement performance and talent systems with you — goal architecture, talent reviews, calibration, succession, competency frameworks. Currently running this at one of the UAE's top banks, across thousands of employees and 4 countries.
- Performance framework design
- KPI and goal architecture
- Talent review and calibration
- Succession planning
- Competency and career frameworks
Executive Coaching
Certified coaching for leaders navigating transitions, scaling teams, or deciding what comes next. Direct, focused on your actual situation — not a framework applied to it.
- Executive and career coaching
- Leadership in the AI era
- Goal setting and accountability
My Three Pillars
Data · AI & Automation · People
The system that ships.
Skip Data and you automate guesses.
Skip AI & Automation and you keep paying humans to do robot work.
Skip People and nothing you build survives the first quarter.
I work across all three. That's not common. It's why the ROI shows up in weeks, not the following year's review cycle.
Data
- Python
- Data Science
- Data Analysis
- Insights & Reporting
AI & Automation
- AI Business Strategy
- Workflow Automation
- Process Redesign
- Change Management
People
- Performance & Talent Management
- Life Coaching
- Leadership Development
- AI Upskilling
How It Works
From the process as it actually runs to an operation built to scale.
Most engagements start with what people think the problem is. Mine starts with what the data shows. Six stages — process mapping, data mapping, process redesign, data infrastructure, automation, AI — each with defined deliverables. Nothing moves to the next stage until the prior one is solid.
(Stage-by-stage detail below.)
Process Mapping
We surface every workflow as it really runs — not as the SOP claims. Stakeholders, dependencies, hand-offs, dark work.
- End-to-end process inventory & SIPOC
- RACI & stakeholder dependency graph
- Cycle-time, rework & bottleneck heatmap
Data Mapping
Where does the data live, who owns it, is it any good — and what's missing? We chart the truth before we trust it.
- Source-system & lineage inventory
- Quality scoring (completeness, freshness, accuracy)
- Gap analysis & data-debt register
Process Redesign
We rebuild the workflow around outcomes — not legacy steps. Lean, decision-led, automation-ready by construction.
- Future-state process blueprint
- Decision & exception logic
- Human-in-the-loop checkpoints
New Data Infrastructure
A pragmatic stack that captures the right signals at the right moment — built to feed automation and AI without re-platforming the company.
- Event & entity model + schema design
- Pipelines, warehousing & governance
- Observability, lineage & access control
Automation Integration
Workflows wired into the tools you already pay for — orchestrated, monitored, version-controlled. Robot work goes to robots.
- Workflow orchestration (n8n / Make / native)
- System integrations & idempotent jobs
- Alerts, retries & rollback playbooks
AI Solutions
LLMs and ML deployed where they actually move the needle — copilots, classifiers, generators, agents — with eval, guardrails, and a clear ROI line.
- Use-case ranking & ROI model
- Model selection, prompts & agent design
- Evaluation, safety & rollout plan
About
Software won't transform your business. Redesigned processes — powered by AI and led by people — will.
Most AI consultants come from tech. I came from operations. I've run a company as COO, designed performance and talent systems for thousands of employees at one of the UAE's largest banks, and spent the last several years doing AI integration work — often where those two worlds collide.
That combination is the value. When I walk into an AI engagement, I'm not guessing at how organizations resist change. I've been inside the resistance. I know what the org chart doesn't show.
I don't sell tools. I redesign the workflow, automate what should be automated, and make sure the people running it can own it when I leave.
Based in the UAE. Working globally.
If your team is drowning in manual work, stuck on legacy processes, or curious about AI but unsure where to start — that's exactly the conversation I want to have.
Career
Where I've
Made Impact
Current · Abu Dhabi, UAE
Manager, Performance & Talent Management
ADCB — Abu Dhabi Commercial Bank
Performance and talent management at one of the UAE's largest financial institutions. The work covers process design, talent reviews, succession, automation and AI upskilling — at enterprise scale, across thousands of employees and four geographies.
Banking · Performance & Talent · AI UpskillingOngoing · Dubai, UAE
Founder & AI Consultant
AC Coaching & Consulting
AI integration, process redesign, and workflow automation for organizations ready to move. Executive coaching runs alongside — because the human side of transformation is where most projects fail.
AI · Process · CoachingPrevious
Chief Operations Officer
Sweetguest
Ran end-to-end operations at a hospitality-tech company. This is where the operational instinct was built — the ability to read a workflow as a system and find exactly where it breaks.
Operations · Strategy · ScaleGet In Touch
Ready to
start?
If you're thinking about AI integration, process redesign, organizational performance, or what comes next in your career — I'm happy to have the conversation.
I respond personally.